UEFA and Alipay, the world’s leading payment and lifestyle platform, operated by Ant Financial Services Group, are proud to announce a new eight-year global partnership for all UEFA national team football competitions from 2018 to 2026.
Alipay, with over 700 million active users in China, becomes the Official Global Payment Partner, Official Global Digital Wallet and the Official Global FinTech Partner, for all men’s national team events, including UEFA EURO 2020 and UEFA EURO 2024.
Alipay’s first four-year cycle as a UEFA national team competitions sponsor will see them involved in a total of eight competitions, spanning 420 matches and having an estimated total live audience of 7.4 billion people.
Football fans from all over the world will experience top-quality national team football. As global leaders in digital financial technology and mobile payment, Alipay and Ant Financial aim to bring digital innovation to football fans, enhance their onsite experience and provide seamless payment and other services to fans in Europe and across the world.
“We are proud to announce this unique and groundbreaking partnership with Ant Financial and Alipay for UEFA’s national team competitions,” UEFA President Aleksander Čeferin said.
“Alipay is at the forefront of digital payments and in association with its global partners, Alipay has unique connections with over 900 million users. We believe the partnership will further innovate the way in which UEFA engages with football fans around the world.”
“We will work closely with Alipay to provide a unique digital experience for the hundreds of thousands of football fans that will follow their teams during UEFA EURO 2020 across 12 countries, and in Germany at UEFA EURO 2024.”
Eric Jing, Executive Chairman and Chief Executive Officer of Ant Financial, said: “We are thrilled to work with UEFA to bridge the world through the common language of football. We will empower UEFA to engage with football fans around the world through digital platforms and help UEFA reach and interact with a potential audience of billions in Asia.”
“Alipay will offer digital payment experiences to football fans using mobile phones and other technology innovations both online and on-site. The innovation we will bring to the partnership will also allow fans to engage with their teams and show their support in completely new ways.”
“Alipay has been working with partners who share the same dream of bringing the world equal opportunities by providing inclusive financial services to individuals and SMEs. Together, Alipay and its global partners will connect fans from all over the world with the exciting UEFA national team competitions.”
“By partnering with UEFA, we hope to share the passion and happiness of football with more people across the world and bring them the benefits of digital life.”
The partnership was established with the support of China’s sports business market leader Shankai Sports.