Adyen Announced the Expansion of Global Payment Offering to Africa

 Adyen Announced the Expansion of Global Payment Offering to Africa
04.06.2019 11:06 am

Adyen Announced the Expansion of Global Payment Offering to Africa

Payments

 Adyen (AMS: ADYEN), the payments platform of choice for many of the world’s leading companies, today announced the expansion of its payment network to a number of major African markets, further increasing its capability to offer key payment methods around the world through a partnership with Cellulant – Pan-Africa’s leading financial technology company.

Adyen’s move into Africa highlights how its single payment platform can drive growth with one integration and no extra contracts.  By partnering with Cellulant the processor of over 12% of Africa’s digital payments, Adyen will have access to 40 mobile money operators, over 600 local & international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform. This partnership will provide Adyen with further access to a potential addressable consumer base of over 220M who use either debit/credit card, mobile money or mobile banking payment options.

“We are happy to extend our payments capabilities to Adyen and their customers. This presents a growth opportunity for global businesses who are looking to accept all forms of payments in Africa. In the next three to five years, 5 out of the top 10 world’s fastest growing economies will be in Africa and with a population of 1.2B- this is the right time for global businesses to be looking at Africa,” said David Waithaka, Cellulant Chief Business Officer for Global Payments. “This partnership with Adyen is in line with Cellulant’s mission to connect businesses and their customers to a single payments platform that allows them to make and receive payments across the continent.”

Merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods. This comes next to the existing gateway capabilities Adyen offers for credit card processing in countries such as South Africa, Nigeria, Morocco and Egypt.

"We are excited to extend our payment capabilities into key African markets. With Adyen, businesses can cater to local expectations and needs, wherever their customers are," said Roelant Prins, CCO at Adyen. “Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible.” Adding these key payment methods extends the capabilities of Adyen’s global payment methods offering, which already extends across North America, Europe, Latin America and Asia Pacific.

 

Related News

World Payments Report 2019: non-cash payments booming as banks face change

As global non-cash transactions boom and competition flourishes, many banks remain reluctant to embrace Open Banking via data sharing, ecosystem partnerships and open... Read more »

Tribe Payments secures Visa certification

Tribe Payments, a team of industry experts dedicated to delivering the future of payments, has secured... Read more »

FSS and Oracle Partner to Transform Digital Payments

FSS, one of India’s largest payments processor and a leading global provider of integrated payment products, and US-based Oracle Financial Services, will collaborate to enhance... Read more »

Wirecard and UnionPay, the world’s largest card scheme, sign MoU to form expanded global strategic partnership

Wirecard, the global innovation leader for digital financial technology, has signed an MoU with UnionPay, the world’s largest card scheme, to form a global strategic... Read more »

Klarna and Henry Holland tee up to announce an exciting collaboration for London Fashion Week 2019

Klarna, the fashion sector’s payments disruptor, announces its exclusive collaboration with renowned British fashion house, ‘House of Holland’ - shaking up the runway with a... Read more »

PrePay Solutions obtains E-Money Licence from National Bank of Belgium and opens European Office in Brussels as part of Brexit planning

 PrePay Solutions (PPS), subsidiary of Edenred, the global leader in payment solutions for the working world, has... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel