One lucky fintech start-up will win 12 months of unlimited access to EValue’s financial planning API stack and a custom-built user interface from 4xxi, with a combined value of £15,000, to get their financial services business dreams off the ground. Two runners-up will also win access and support.

Hopeful applicants need to complete and submit a pitch pack online by 7^th June. The shortlist will be announced on 14^th June, and the chosen applicants will then be invited to pitch to a panel of judges, from across the finance and technology sectors, on 20^th June at a WeWork in Devonshire Square, London.

The prize will help the chosen start-ups achieve their goals by enabling them to develop a competitive offering and ultimately provide better financial services for their customers. They will benefit from access to EValue’s APIs, which include risk profiling, affordability calculations, automated financial planning and investment assistance.

4xxi’s user interface will present the chosen APIs in the most engaging way possible. The winner will get a custom-built user interface, back-end integration and product consulting advice to turn their ideas into a working product.

Second place will win six months access to all EValue’s APIs and third place will win three months access. Both will also be entitled to API implementation support.

Paul McNamara, CEO, EValue, comments: “We’re excited at the prospect of working with three ambitious fintech start-ups to help them bring their ideas to life. As a company, we are dedicated to helping others in the fintech industry help their customers. Our goal is to empower informed financial decisions, and this competition marks our commitment to enabling other firms to achieve this too.”

James Greenhalgh, UK & Europe Sales Lead adds: “We have worked with start-ups almost exclusively for 10 years and appreciate the many challenges they face to get their ideas going. Technical resource and industry expertise can’t always be easily accessed and that’s why we are so pleased to be able to offer these services to the competition winners.”