Today payabl., the international merchant acquirer that enables businesses to take payments easily, reliably, and securely, announces it has joined the Visa Direct Preferred Partner Program, furthering its relationship with Visa. As a member of the Visa Direct Preferred Partner Program, payabl. will get access to Visa Direct’s tools and resources to boost its rapid growth, including support to launch, sell and grow real-time payment solutions.

Payment diversification is at an all-time high and payabl. continues to innovate to deliver a robust product offering that best serves merchants. The Visa Direct Preferred Partner program will provide the paytech with insights on leading real-time payment use cases, including funds disbursement, cross-border payments, account transfers, peer-to-peer and more. Leveraging these insights, payabl. plans to further expand its payments solutions offering, ensuring the company remains at the forefront of the next generation of money movement solutions.

Being part of the Preferred Partner program comes at a pivotal time for payabl.; the company has experienced incredible demand over the past year, recording 182% year-on-year growth. Further, its employee base has doubled with offices opening across Europe as more companies recognise the importance of bespoke online payment solutions for converting sales.

Ugne Buračienė, Group CEO of payabl. comments, “Our mission is to power payments, so merchants can focus on the business. To do that, we must keep ahead of industry trends and ensure our innovations align with the payment preferences of our customers. As a Visa Direct Preferred Partner, we can leverage wider industry insights to ensure that we’re providing the best-in-class payments experience to our thriving ecosystem of merchants. As we grow, we remain dedicated to maintaining our innovative edge and second-to-none customer relationships and will collaborate with strategic partners to ensure we’re offering the very best to our customers.”

Theodoros Hadjistyllis, Head of Acquiring & Cyprus Country Manager at payabl. comments, “Enabling real-time push payment solutions further enhances the payment experience for our customers, while contributing to our expansion. Accessing Visa’s support and expertise will accelerate our next-generation money movement services, allowing our merchants and their customers to reap the rewards of real-time funds delivery backed by Visa’s leading payment security.”

Since being established in 2011, payabl. has worked as a partner with its customers. With worldwide eCommerce sales on the rise, there’s never been a more important time for businesses to focus on their online sales. Being a Visa Direct Preferred Partner enhances payabl.’s insights into the industry, enabling the company to continue to provide and develop seamless business payments solutions.

Michael Ioannides, Country Manager for Cyprus at Visa said: “We are proud to see Payabl joining the Visa Direct Preferred Partner Program. A sales enablement program to provide Visa Direct partners with the tools and resources to help launch, sell, and grow their real-time payment solutions.”