WNS, a global Business Process Management (BPM) company, today announced the formal launch of the Business Transformation After the Digital Tipping Point survey report in partnership with market research firm Corinium Global Intelligence. The survey respondents included more than 100 digital transformation leaders across organizations in North America, Europe, and Australia, gauging their priorities, challenges, and progress in their digital business transformation journey.

According to the respondents, the COVID-19 pandemic has both expanded and accelerated digital transformation initiatives. These include the optimizing and automation of both client-facing and back-office business processes, and the migration of data, applications and services to the cloud. 

“90 percent of enterprises that didn’t accelerate their digital transformations in response to the pandemic have lost business as a result,” said Keshav R. Murugesh, Group CEO, WNS. “Clearly, advancing the digital agenda is ‘the’ priority in the new normal, with a focus on building AI and analytics-powered tools, capabilities and business models. WNS is a key strategic partner for organizations looking to drive true business transformation by deploying unique digitally led strategies, models, accelerators and critical skills.”

The study also highlights how the levels of digital adoption vary across industry verticals. While 28 percent of leaders stated that digital is now part of their company’s DNA, 30 percent are still in the process of scaling up successful digital transformation pilots.

In addition, enterprises are increasingly focusing on AI, data-driven approaches and analytics, and social media intelligence to fuel their digital transformations, specifically to optimize customer experience – a high-priority area. However, our survey also finds that many enterprises still lack the strong data governance and cybersecurity foundations required to take advantage of leading-edge digital technologies.