Chargebacks911 and Fi911 Appoints Senior VP of Brand Strategy
- Management , People Moves
- 05.05.2021 11:40 am
Leading dispute technology specialist, Chargebacks911, and Fi911, its revolutionary dispute management brand for financial institutions, today announce the appointment of Matt Stein as Senior Vice President of Brand Strategy.
In his new role, Matt will focus on ensuring a unified brand and marketing strategy across the Chargebacks911 and Fi911 brands with a focus on driving increased revenue across the merchant, financial institution, and partnership landscape.
He brings a wealth of experience to the role, having spent more than two decades leading full-service marketing capabilities at a range of fintech, investment and technology-focused companies, such as Wunderman, PEAK6 Investments and Kobie Marketing.
Over this time, Matt developed a strong financial services portfolio, with previous clients including American Express, Bank of America, Wells Fargo, Royal Bank of Canada, and First Bank of Puerto Rico. He has also helped several companies to become recognized as industry leaders in their verticals, as backed by Forrester’s Wave reports and Gartner in its Magic Quadrant reports.
On his new role, Matt commented: “I’m delighted to be joining Chargebacks911 at such a pivotal time for the business – having recently launched the Fi911 brand, and due to the boom in payment disputes and friendly fraud caused by COVID-19.
“Both brands are doing revolutionary things for the payments network, innovating in a space that is often overlooked. Through a clear and synergized branding strategy, we can further communicate the benefits that future-proofed chargeback management solutions provide.”
Monica Eaton-Cardone, COO and Co-Founder of Chargebacks911 and Fi911, added: “We’re so pleased to welcome Matt to the team. He is an experienced marketeer with an impressive history in the fintech space.
“Even before the COVID-19 pandemic struck, chargebacks were costing merchants over $100bn a year – some industries have now seen their rates grow by 20-30%, placing a huge strain on their bottom line. Now, more than ever, awareness is needed around effective chargeback management.
“This is exactly why a strategist of Matt’s calibre and the investment in our brand is imperative; to empower our journey as we work to reduce the drain that chargebacks cause on time, energy and profits.”