The photography collective introduced DivideBuy’s instant credit and installment payment plan options to make it easier for clients to pay for their photography

Leading LendTech company, DivideBuy, which recently topped Deloitte’s Technology Fast 50 UK, 2020, has announced its partnership with the independently-owned photography business, the Xperience Group.

Working with DivideBuy, Xperience Group now offers its customers the option to split up payments into monthly instalments with no interest attached. The move supports its customers in funding their photoshoots, while attracting new customers who would prefer to split up payments.

Founded in 2014, the Xperience Group is a collection of professional photographers who have united to offer their services across the UK and Ireland and joins DivideBuy’s diverse range of retail partners, offering its customers the option to split up payments into monthly instalments with no interest attached.

Founder, Mark Cleghorn, who originally established the Xperience Group as a photography teaching platform before developing it into a full range of studios, explained, “When DivideBuy first explained to us how instalment-based credit payments could grow our client base and help our customers, I had visions of customers needing to wait a day or so for their credit checks to be approved before we could sign them up, which was no good. But DivideBuy isn’t like that – it’s really quick and easy for our clients to access interest free credit. Honestly, I wouldn't want them to change anything about the process, it’s great.”

The expert lensmen specialise in everything from family portraits, newborn shoots, and pets on the prowl, to B2B corporate events and fashion shots – all with the goal of creating ‘the perfect image’.

James Bradley, Business Development Director for DivideBuy, commented, “Xperience Group is doing some great work in the photography sector, so we’re pleased to be supporting its customers who seek friendly and creative photographers like this collective. Last year, we helped over 800 consumers spread the cost of their images, and that figure is only growing.”

With a focus on responsible lending, DivideBuy’s goal is to make LendTech mainstream by providing an intuitive, interest free credit solution that puts the customer’s needs first; a goal it is achieving, as the company achieved a milestone £100 million in lifetime sales last year. Its partnership with the Xperience Group is part of a wider strategy through which DivideBuy is looking to diversify its retailer base and expand its partnerships into the industries that will benefit most.