Firstcard, a leading credit-building platform, announces its expansion into new markets to help broader communities build credit. Initially focused on helping college students establish better credit, Firstcard now extends its services to immigrants, international students, expats, non-U.S. citizens, and individuals with low credit scores in the US. Alongside this market expansion, Firstcard today launches a new brand identity and website, reflecting its commitment to serving a broader market and its mission to democratize credit building for all.

As Firstcard continued to grow and engage with its college student users, it became evident that the need for accessible credit-building tools extended beyond college students, with strong demand from immigrants, international users, and individuals with low or bad credit scores. These underserved communities often face significant barriers in accessing credit cards and credit-building tools, which impedes their ability to establish and improve their credit scores and creates further financial barriers. Recognizing this broader need, Firstcard made a strategic decision to expand its market to help more people build credit.

At the core of Firstcard’s market expansion is the belief that credit building should be accessible to everyone. “We believe that building credit should not be difficult,” said Kenji Niwa, CEO of Firstcard. “Good credit is a crucial step toward achieving financial freedom for many. Firstcard aims to empower immigrants, international students, non-U.S. citizens, and individuals with low credit scores in the US to succeed in their financial future and pursue their American Dream.”

In conjunction with its market expansion, Firstcard is excited to launch its new brand identity and website. “Our new brand is designed to resonate with and reflect the characteristics and aspirations of Firstcard’s diverse community of members who are navigating the complexities of credit building and striving to achieve the American Dream,” said Ma Qing, Chief Marketing Officer at Firstcard. “The modern and bold design of the new brand captures the energy and ambition of the communities we serve.