Interest in Lending Products in SEA Has Risen by 15% Since 2020

Lending
29.06.2023 10:40 am

These are the findings of analysts from Robocash Group who have studied search requests for lending products. They have also revealed that the fastest growing segment of lending is related to online loans. Since January 2020, the number of these queries has increased by 96.4%.

The study considers Singapore, Thailand, Malaysia, Indonesia, Cambodia, the Philippines, Vietnam, Laos, Myanmar and Brunei. It is based on monthly data from Google Ads for the period from January 2020 to April 2023 and included 88 keyword combinations related to lending.

All data have been grouped in bigger categories such as Auto & Moto Loan, Salary Loan, Home Loan, Education Loan, Credit Card, Instalment Loan, Online Loan and others. The total number of monthly requests for the period from January 2020 to April 2023 has increased by 14.6%, from 647.2 to 741.5 thousand per month.

The fastest-growing segment is represented by online loans. This group of requests is growing on average by 1.6% per month and in total, it has increased by 96.4% since January 2020. At the same time, such queries as education loans, show a negative trend (-0.5% monthly). The slowest-growing requests are those related to home loans (+0.1% monthly).