Intelligent Lending Group, the fintech group which includes TotallyMoney, CredAbility, and Ocean brands, has announced its partnership with AI-powered financial promotions platform, Adclear.

Adclear’s software will transform marketing and social media compliance across Intelligent Lending Group, speeding up reviews, and enhancing output to deliver transparent and impactful campaigns, more efficiently and effectively.

Already relied on by banks, fintechs, crypto and trading platforms, Adclear’s AI supports compliance teams by streamlining the review process to help identify regulatory considerations, ensuring all adverts and marketing content adheres to relevant regulation, while providing an in-depth audit trail for compliance teams.

Intelligent Lending brands including personal finance app TotallyMoney, credit score app CredAbility and Ocean join Lloyds Banking Group, PensionBee, Plum, Yonder, FreeTrade, Trade Nation InvestEngine, ActivTrades and the UK’s largest neobank in using Adclear’s AI to unlock new levels of marketing compliance, and power a modern approach to content creation. 

The technology enables teams to ensure compliance whilst keeping pace with modern marketing demands. On average, Adclear’s technology decreases review time for finance brands by 88%. 

Doni Hoti, CEO & co-founder of Adclear, comments:

“The brands across the Intelligent Lending groups are agile and dynamic by nature, meaning they need compliance processes that can keep pace whilst also maintaining utmost transparency and clarity for the millions of UK customers who rely on their financial services. We’re proud to see the teams at TotallyMoney, CredAbility and Ocean embrace Adclear’s AI to this end. Through this partnership, the platform is enhancing compliance review processes and helping deliver impactful, compliant advertising content in record time, and we’re excited to take this to even greater heights as the collaboration develops.” 

Matt Waller, Financial Promotions Manager at Intelligent Lending Group, comments:

“Our customers trust us to be clear, transparent and compliant in everything we communicate, whether that's on TotallyMoney's app or Ocean Finance's campaigns. Adclear's AI technology helps us maintain the highest compliance standards while empowering our marketing teams to deliver better, clearer messaging.

“This partnership reflects our commitment to embracing innovation that protects our customers and supports the quality and accuracy of our communications across all our brands.”