Freedom Finance, the award winning embedded lending and digital lending marketplace, is delighted to announce that it has launched an improved auto finance service to provide greater choice for customers.

Customers will enter a bespoke vehicle finance journey that allows Freedom Finance to better identify their needs and provide customers with more accurate auto finance options that suit their personal circumstances.

Capturing additional information to provide this tailored service means Freedom Finance is now able to offer Personal Contract Purchase (PCP) alongside existing Hire Purchase (HP) and car loan products, further diversifying its product range. 

The new, simplified customer journey is a fast, easy and safe way for customers to find their best auto-finance options, see previous searches through a standalone section in the myfreedom. The upgrades also include a calculator that encourages people to compare how PCP, HP & car loan products vary before proceeding with the full application form.

All of these services will be available to Freedom Finance’s embedded finance partners such as the RAC to help even more car buyers access this market-leading auto finance proposition.

Michael Davidson, Chief Revenue Officer at Freedom Finance, said: “Our improved proposition for the auto finance sector enhances the services we can now offer prospective car buyers.

“Being able to offer these tailored services through our corporate partners will harness the potential of embedded finance and help even more vehicle buyers benefit from the ability to compare multiple car finance products without harming their credit score.

“Not only will customers receive more tailored options, including PCP, when looking at financing options for new vehicles, but the improved customer experience will make it easier for them to shop around and then get the most suitable deal for their circumstances.

“I look forward to further improving this auto finance proposition by bringing more lenders, products and corporate partners on board.”