Starting this week, eligible Cash App customers will begin to have access to Afterpay’s leading pay over time products when shopping online at partner merchant sites. In recognition of this change, Cash App and Afterpay, part of Block, Inc., have debuted an evolved brand, Cash App Afterpay, with a new logo for their checkout to expand access to a seamless Pay Over Time experience from one of the most preferred and trusted brands in the market and connecting with hundreds of thousands of merchants.

“The scale of Cash App’s 57 million monthly actives means our merchant partners benefit from a larger network of customers, and eligible customers gain greater access to simple, fair, and accessible payment options outside of traditional systems,” said Nick Molnar, Global Head of Sales at Block and Co-founder of Afterpay. “We believe that Cash App Afterpay will not only be an accelerant to Cash App growth, but also an accelerant in the growing preference towards BNPL options in the United States.”

As Afterpay becomes increasingly available within the Cash App ecosystem, merchant partners offering Afterpay’s Pay Over Time products can reach the eligible customers in Cash App’s 57 million monthly actives network. Cash App was ranked among the top five most authentic brands to Gen Z, a core demographic for the brand, while Afterpay was ranked the most trusted BNPL provider compared to other providers.

When shopping online with participating merchants, customers can select $Afterpay at checkout to pay over time for their purchases. Eligible Cash App customers new to Afterpay can now begin using their accounts to pay over time for purchases at many merchant sites accepting $Afterpay. Cash App customers will also be able to manage their pay over time transactions from merchant checkouts directly within Cash App through the applet feature. Existing Afterpay customers can expect to receive the same seamless checkout experience managed through their original Afterpay account, inclusive of the new branding.