Valu Jordan, a leading fintech platform in the Middle East and North Africa, has signed a strategic partnership agreement with Middle East Payment Services (MEPS), Jordan’s leading digital payments infrastructure provider and the backbone of the Kingdom’s national payments ecosystem; and PayTabs Group, MEPS’ global payment solutions partner and MENA’s premier provider of payment orchestration infrastructure.

The partnership is designed to expand access to Valu Jordan’s ‘Buy Now, Pay Later’ (BNPL) solutions across both physical retail and e-commerce channels, strengthening the company’s presence in Jordan’s fast-evolving digital payments market.

Under the agreement, authorized merchants within the MEPS extensive national merchant network—built over 16+ yearsas Jordan’s trusted payments infrastructure provider—and Valu’s partner merchant base will be able to activate the BNPL service on supported point-of-sale (POS) terminals with no additional hardware or complex integration required. Customers shopping in-store will be able to complete purchases through the Valu app by scanning a QR code at checkout, creating a faster, more convenient, and flexible payment experience.

The agreement leverages MEPS’s position as the operator of Jordan’s National Switching system connecting over 1,400 ATMs and thousands of POS terminals nationwide, making Valu’s BNPL capability immediately accessible to one of the largest merchant footprints in the Kingdom.

The collaboration will also extend Valu’s payment solutions to online merchants connected to PayTabs Group payment orchestration platform. Participating e-commerce platforms and retailers will be able to add Valu as a payment option at checkout, allowing customers to access secure, flexible payment plans without requiring complex technical development or integration work on the merchants' side.

By bringing Valu’s BNPL offering to both POS and online payment environments, the partnership gives merchants a broader set of tools to enhance the customer experience, improve checkout flexibility, and support higher purchasing accessibility. Customers will be able to use Valu’s digital platform to finance purchases in line with their approved credit limits, while gaining access to a wider range of products and services through a streamlined app-based journey.

The agreement represents an important step in advancing Jordan’s digital payments ecosystem and supporting the wider adoption of modern financial technology solutions. It also reflects the shared commitment of Valu Jordan, MEPS, and PayTabs Group to promoting financial inclusion, enabling merchant growth, and supporting the Kingdom’s ongoing digital transformation agenda.

For MEPS, the agreement reinforces its position as Jordan’s payments ecosystem enabler, the connective layer through which innovation-led solutions like Valu’s reach merchants and consumers at scale.

It is worth noting that Valu Jordan began operations in the Kingdom in the first week of May 2026 after receiving final approval from the Central Bank of Jordan and completing all regulatory and operational requirements to launch its services under a specialized license.