Aryza Group, a leading provider of financial software solutions, announces its strategic partnership with Dotdigital, an all-in-one customer experience and data platform. This partnership enhances customer experience when they access credit and debt solutions.

Dotdigital’s customer experience and data platform (CXDP) empowers marketing teams to exceed customer expectations with highly personalised cross-channel journeys, helping brands globally to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more.

Aryza recognises the importance of providing scalable, compliant, and personalised experiences across multiple communication channels. As a result, Aryza integrated Dotdigital's omnichannel API into its platform across multiple products and use cases.

This strategic integration offers joint users of Dotdigital and Aryza an array of benefits. Aryza users can now seamlessly receive customer data, manage administrative tasks, and streamline payment processing, enhancing operational efficiency.

Furthermore, Dotdigital's API provides robust security features, including two-factor authentication and password protection via SMS, ensuring that sensitive customer information remains secure. Using SMS through Dotdigital's API, Aryza can strengthen customer engagement and experience by simplifying access to its platform. By harnessing the power of digital communication channels, Aryza can reduce operational costs and enhance customer satisfaction, with a majority of consumers preferring digital options.

Collaborating with Dotdigital's team, Aryza can identify areas for process improvement, introduce efficiencies, and optimise key operational SLAs, ensuring a seamless customer experience.

Martin Prigent, Group Director of Partnerships & Key Customer Relationships at Aryza commented "We are excited to expand our partnership with Dotdigital. The API integration empowers Aryza to offer a best-in-market, secure, and efficient experience to its customers, while Dotdigital’s global presence allows Aryza to mobilise quickly for international clients. This partnership signifies Aryza's dedication to innovation and customer-centricity, further establishing its position as a leader in financial software solutions.”

Patrick Schaeffler, Head of Technology Partnerships at Dotdigital said "We are delighted to embark on this strategic partnership with Aryza to elevate the customer experience in credit and debt management. Dotdigital's innovative customer experience and data platform, combined with Aryza's expertise, will empower businesses to thrive in today's dynamic financial landscape. Our partnership underscores our shared commitment to delivering cutting-edge solutions that prioritise customer success. Together, we look forward to driving impactful outcomes and enabling seamless experiences for clients worldwide."