Taboola renews partnership with INDIA TODAY to boost full platform integration

Taboola renews partnership with INDIA TODAY to boost full platform integration
24.02.2017 06:15 am

Taboola renews partnership with INDIA TODAY to boost full platform integration

IT Innovations

Taboola, the global major discovery platform, today unveils an exclusive, 3-year renewal agreement with India Today. Under the agreement, India Today will be integrating Taboola’s personalized content recommendations, Full Page Personalization, Newsroom, and Audience Exchange. The goal is to drive user engagement, audience development, and revenue.

India Today Group is India's leading and most diversified media conglomerate with magazines, newspapers, books, radio, television, print, and Internet. India Today first worked with Taboola in January 2014 with the primary goal of introducing high quality native advertising to consumers, whereby in the new agreement Taboola will work tightly with India Today to integrate its full Discovery platform across desktop and mobile devices.

The agreement will leverage Taboola’s suite of platform capabilities. In addition to continuing to serve sponsored content recommendations, India Today will launch Taboola’s Personalization in an effort to increase onsite user engagement. India Today’s properties will also utilize Taboola’s “audience exchange” architecture, which empowers publisher teams to strategically manage and optimize the flow of traffic across the India Today network, driving users to relevant off-site content and high-value video pages.

“We want to double down on serving content that is tailored to users interests and behaviors, so our readers remain engaged and excited about what they are reading,” said Kalli Purie, Group Editorial Director (Broadcast & New Media), India Today Group. “Taboola has already helped us achieve success, we look forward to working towards our goal of driving increased user engagement and audience development.”

Taboola works as a search engine in reverse. Instead of expecting people to search for information, Taboola helps information find people at the right time in the form of recommended content. Its predictive engine analyzes hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next.

Media consumption in India is on a steady rise and the country has remained a key priority for Taboola, which has established partnerships with several Indian publishers including Times of India, NDTV, Jagran, Bhaskar, Aajtak, Amarujala, Rediff and Deccan Chronicle.

 

Related News

Saxo Bank announces white label partnerships with five Danish banks

Saxo Bank and five Danish SDC member banks (Sparekassen Vendsyssel, Sparekassen Thy, Middelfart Sparekasse, Frøs Sparekasse and Jutlander Bank... Read more »

Business finance is yet to shift to reflect widespread remote working, research reveals

The global sweep of COVID-19 has meant a fundamental shift for businesses; travel restrictions and mandated social distancing have meant, in a short space of time, huge swathes... Read more »

High-speed, high-volume data transfer facilitated by 5G will enhance industrial operations in connected factories

Frost & Sullivan’s recent analysis, Role of 5G Communication Revolutionising Industrial Internet of Things, finds that the... Read more »

Forecast by Robocash Group: 5G will boost financial inclusion in emerging markets in Asia

Driving improvements in the digital space, 5G has accelerated financial inclusion in emerging markets in Asia. Analysts of the financial holding ... Read more »

Venture Summit Virtual Connect | Global - Where Innovation Meets Capital

Meet, interact and network online with more than 1,300 VCs, Corporate VCs, angel investors, industry execs and founders of venture backed, emerging and early stage companies at... Read more »

LzLabs and T-Systems Team Up to Drive Mainframe Transformation

LzLabs today announced an Agreement with T-Systems, one of the world-leading cross-manufacturer digital service providers,... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel