Raddon Financial Group Evolves to Anticipate Changing Needs of Banks and Credit Unions

Raddon Financial Group Evolves to Anticipate Changing Needs of Banks and Credit Unions
09.03.2017 07:30 am

Raddon Financial Group Evolves to Anticipate Changing Needs of Banks and Credit Unions

IT Innovations , Infrastructure

Fiserv, Inc., the world leading provider of financial services technology solutions, revealed today that Raddon Financial Group has relaunched with an updated slate of research and consulting services for financial institutions. These services are designed to provide banks and credit unions with the insight and direction they need to navigate an increasingly competitive market. As part of the relaunch the company has been rebranded as RaddonSM, a Fiserv company. A redesigned website at raddon.com offers access to research reports and provides insights via the Raddon Report blog.

“Raddon has been a sought-after source of financial industry insights and expertise for more than 30 years,” said Chris Canton, senior vice president, Raddon. “In today’s rapidly changing world, bank and credit union clients rely on us for information that helps them anticipate future demand and positions them to grow. We’re changing how we go to market with a focus on delivering actionable insights that enable our clients to better serve their customers and members.”  

The heightened emphasis on research and consulting is evident in the company’s investment in services such as Raddon Research Insights, Performance Analytics and consulting.

Raddon Research Insights

Raddon Research Insights, an evolution of the former Raddon Strategic Planning Study Group, examines the financial behaviors, intentions and attitudes of consumers and small businesses in the United States. Research delves into topics such as usage of banking channels (branch, online, mobile, etc.), technology adoption, financial product design and usage, and the competitive landscape. In order to capture the rapid changes taking place in these areas, Raddon will conduct a minimum of eight topical research studies per year. Findings will be shared with subscribers via research papers and webinars.

“The pace of change in financial services is extremely rapid, driven by new technologies and changing user expectations,” said Bill Handel, vice president of research, Raddon. “Frequent research ensures our clients are able to stay up to date with information on how people are managing their financial lives. We help our clients spot trends and changes so they can be ready to serve customers in the ways they expect.”

Raddon will also launch a new conference, the Raddon Research Conference, to establish a forum to share and discuss research findings as well as their practical application through marketing and business strategies.

Performance Analytics

Performance Analytics, formerly known as the Raddon CEO Strategies Group, provides new product ideas, strategies for segmentation, insights on pricing, profitability measurement, and actionable insights based on a financial institution’s own unique data. Specific areas analyzed can range from branch optimization to loan growth. Twice a year, clients receive a detailed performance and opportunities report customized to their financial institution.

Raddon will continue to host its annual Raddon CEO Forum featuring strategy sessions targeted to large credit union executives. Raddon also offers semi-annual Performance Analytics workshops, where participants can review results from their organization and interact with peers to share best practices.


The new Raddon consulting suite has three pillars: Strategy Services, Marketing Services, and Sales and Service Culture Transformation.

Raddon combines unique industry expertise with proprietary research, analytics and benchmarking diagnostics to tailor market-driven strategies for sustainable performance improvements and measurable results. Senior level financial services consultants at Raddon help financial institutions ensure a solid differentiated strategic foundation, create segment-specific growth strategies, align products and services with customer needs, create marketing and communication plans and improve sales and service productivity.


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