Tata Consultancy Services (TCS), world’s leading IT services, consulting and business solutions organization, has broken into the list of the Top 3 most valuable brands in the IT Services industry. Brand Finance, the world’s leading brand valuation firm, held the assessment.

“Just five years ago the TCS brand had achieved a major milestone, emerging as one of the Big 4 brands in the IT Services sector. Through sustained growth in their brand value, they have now moved up one spot and consolidated their place along with IBM and Accenture at the top of the sector’s food chain.” said David Haigh, CEO, Brand Finance. He added “This represents an absolutely stellar performance, adding an annual average of nearly a billion dollars in brand value across the seven-year tenure of their previous CEO N. Chandrasekaran.”

TCS was also rated as the Industry’s highest brand strength rating of AA+ and contributes to 69% of the value of the larger Tata Brand, which remains the #1 ranked brand originating from India. Over the past year, TCS has also been recognized for running one of the most innovative marketing programmes in Europe and featured as a top 100 brand in the United States.

“The foremost driver of our brand has always been the strong talent we have in the company along with a culture of customer centricity, innovation and consistent business performance. We will continue to invest in strategic initiatives towards all these areas, to further strengthen our brand position.” said Rajesh Gopinathan, CEO and MD, TCS.

In 2016, TCS strengthened its portfolio of brand partnerships by being appointed as the Official Technology Partner to the Virgin Money London Marathon and as title partner to the world’s largest cross country race, which has been renamed to the TCS Lidingöloppet run. Association with major marathons such as the TCS New York Marthon and TCS Amsterdam Marathon have significantly boosted TCS’ brand in its key markets. In a recent survey, 98.6% of its clients stated that the TCS Amsterdam marathon has significantly strengthened the company’s brand in the Netherlands.