Reveals 56% of Female Investors Rely on Advice to Make Financial Decisions Reveals 56% of Female Investors Rely on Advice to Make Financial Decisions
18.07.2019 11:24 am Reveals 56% of Female Investors Rely on Advice to Make Financial Decisions

Investment , Investment Management , P2P Lending
A survey conducted by the European P2P platform revealed that 55.9% of female investors rely on external help when making financial decisions compared to 44.3% of men. The most popular sources of advice for both sexes are financial media and blogs, which are trusted by 23.5% of women and 22.9% of men.
In total, the survey involved 350 P2P investors from 26 European countries. According to its results, only 44.1% of female investors make financial decisions on their own, while the share of such respondents among men is higher - 55.7%. Most frequently, P2P investors look for financial advice in media and blogs, as stated by 23.5% of women and 22.9% of men. Interestingly, 20.6% of female investors seek help from family and friends, compared to only 5.5% of men. Books about investments are considered to be a reliable source of financial tips by 11.8% of women and 12.6% of men. 
According to analysts of the company, such data suggest that women are more cautious when it comes to managing finances. This assumption is also supported by the fact that they start investing at a later age than men. Statistics of the P2P platform show that the average age of female investors is 42.5 years, whereas in general, the average age of investors is 38.7 years. Obviously, such a cautious approach and focus on a long-term outcome make women more successful investors. Thus, according to the study of the University of California, the return on investment portfolios of women is on average 1% per year higher than that of men.
Since the start of operation in February 2017, the P2P platform has attracted over 7,000 investors. Today, the share of women investing on the platform amounts to 9.6%. Since July last year, it has increased by 1.2%. The first three countries by the number of female investors are Germany (42.9%), Spain (11.3%) and Bulgaria (7.4%). On average, women invest 11% more than men: €2,366 compared to €2,131, respectively.

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