Investment Navigator has confirmed that additiv customers can now access its full range of cross-border and product distribution suitability solutions through additiv’s DFS platform.

additiv, a leading SaaS and embedded finance provider to the wealth management industry, is integrating Investment Navigator’s advanced services to address the essential requirement for wealth managers to comply with stringent regulatory requirements.

The increasing regulatory requirements for the provision of banking services and the distribution of financial products require the simultaneous assessment of compliant cross-border business activities, product distribution rules and tax-related checks.

The joint solution addresses the need for reliable information on investment restrictions at the point of advice by offering an unambiguous suitability answer at instrument level.

Alberto Rama, co-founder and CEO of Investment Navigator, said: “Partnering with additiv is a natural collaboration. additiv are highly vocal about the need to simplify the advisory process. Unlike many other suitability service providers, Investment Navigator is truly independent. Our clients are not locked in and limited to the input of a specific rule-set provider, but we are rather giving them the freedom and flexibility that is needed to succeed over the long run in a rapidly changing world.”

Alberto added: “Combining Investment Navigator’s capabilities for automated suitability assessments with additiv’s award winning DFS platform is a major achievement in the move to support both traditional investments and their clients but also the new breed of investors that are emerging through the embedded finance opportunity in wealth management.”

Michael Stemmle, founder and CEO of additiv, said: “A seamless advisory process, is a major focus for our customers.  Many operate in multiple jurisdictions and need support across all asset classes.  They need a holistic, seamless experience that allows them to do what they do best – focus on advice and their clients.”

Michael continued: “Collaborating with Investment Navigator was the obvious solution to ensure that our financial institution customers avoid any cross-border distribution, product and tax suitability issues.  Connecting seamlessly to our intelligent orchestration platform through RESTful-API’s, it adds value to the advisory and distribution process; automatically assessing regulatory, product-specific as well as tax requirements and restrictions.  It offers an essential approach at a time when banks need any worries associated with regulatory compliance removed.”