Reassured, the UK’s largest life insurance broker, today announces that it has appointed Simon Towndrow as its new Head of Digital Product in a move to continue the development of their digital platforms.

Simon will work closely with the board to build upon the successes of the last two years, including the continued investment in Reassured’s infrastructure to enable effective digital services. This will include continuing to diversify services in order to be flexible to customer needs and provide the best possible experience.

Simon joins Reassured from Hero, the social shopping platform acquired by Klarna in 2021, where he worked as Director of Performance. Prior to that, Simon was Head of Strategy & Digital at CloudTags.

Alongside this fast-paced, VC-backed startup experience, Simon also previously lead the digital teams at Domestic and General and Harvey Nichols, making him perfectly placed to head up Reassured’s consumer facing development.

Simon is the third senior hire to the company in as many months, showcasing the strength of the team at Reassured and its ongoing growth and expansion to new services.

James Turnbull, Chief Digital Officer, comments:

“With a proven track record in delivering eCommerce and multichannel growth across the insurance, finance and retail sectors, Simon brings a vast range of knowledge and experience to the role. The last 2 years has reminded us that we need to meet customers on their own terms, so whether that’s through digital or telephony services, we will offer whatever customers need to make the right decisions for them and their families. Simon will play a key role in driving the innovation needed to ensure our customers get the best possible service while making the process as smooth as possible for insurers too.”

Simon Towndrow, Head of Digital Product, comments:

“The way we all buy any service has been transformed over the last decade – we now expect instant access and delivery of services with things like streaming services, food deliveries and even online GPs being so readily available wherever and whenever we want. Increasingly, customers are expecting the same level of service from their insurance brokers and providers. Why shouldn’t they have instant access to insurance via a few clicks on their smartphone? This means that the way we buy and sell regulated products is changing and I’m looking forward to the challenge of bringing this level of flexibility to life insurance, especially at Reassured where the customer experience is always put front and centre.”