Tryzens, the leading provider of retail and B2B digital commerce solutions, has been awarded inRiver’s Product Information Management (PIM) UK Partner of the Year.

Tryzens was recognised at inRiver’s annual PIMpoint Summit in Malmö, Sweden at the end of April. inRiver is the market leader for simplifying PIM to both B2C and B2B multi-channel commerce.

By awarding Tryzens with its PIM UK Partner of the Year Award, inRiver is acknowledging Tryzens commitment to not only developing its clients e-commerce sites, but also helping its clients to develop one to one experiences between their website and customers.

“We were honoured to receive the UK Partner of the Year Award and look forward to the up and coming projects and activity we are planning with inRiver throughout 2016,” says Andy Burton, CEO, Tryzens. “Our clients really see the value in choosing a reliable PIM system in order to better understand their customers spending habits. By partnering with inRiver, we are providing our clients with a quality product that will ensure they get the most reliable and accurate information.”

“We are really seeing PIM as a fantastic resource for retailers to make big changes in their omni channel marketing schemes. By providing concise, easily accessible information in one place it really helps to save time and administration,” says Mattias Erikkson, Sales Director EMEA, inRiver. “By awarding Tryzens with our UK PIM partner of the year award we are recognising their commitment to bringing their clients the most accessible tool for analysing their own customer purchasing habits to help improve their business and the overall retail experience. The retailer can also be assured that they have full technical support from both inRiver and the systems integrator should they need it.”     

A commercial PIM solution is a system that creates content regarding products and services that enables marketing and sales functions to deliver better services to customers. It is similar to a content management system, but where product information is at the heart of the design allowing it to be easily accessible, sharable and updatable. The PIM data can be collated by a single individual and shared across multiple platforms, allowing e-commerce directors more freedom to help improve the business. PIM is an ideal solution for anybody looking for scalable software that can provide rich and engaging information about products.