A new study, The Gen Z Effect on Workplaces in the UK, has uncovered the career drivers, views and values of the largest generational population in the world. The research, which focused on both current and future Gen Z employees in the UK, alongside UK business decision makers, found that employers must ditch the Millennial playbook and write an entirely new one for their newest, youngest employees.
Conducted by Nintex, the global standard for process management and automation, the findings revealed a number of key differences between Millennials and Generation Z. Whilst Millennial workers tended to prioritise office environments and team dynamics, Gen Zers are firmly focused on companies’ ethical values such as sustainability and inclusion. For them, company values are second only to salary as the biggest driver behind their selection of their first job. By contrast, while Millennials notably focused on company culture, Gen Zers ranked culture toward the bottom of the list.
Gen Z is also prepared to be loyal – a trait that many employers cited as absent from Millennial workers. According to the new report, they are ready and willing to commit to a single company. But in order to stick around, they need to feel they have opportunities both to grow and to do fulfilling work.
“Generation Z has both the DNA and the inclination to drive next-gen enterprise efficiency,” says Florian Haarhaus, Nintex VP for EMEA. “However, companies must ensure they provide a values-driven environment if they are to attract the next wave of talent coming into the workplace.”
“The rise of Gen Z is an opportunity for companies to foster a committed new class of employees who will help take the business to the next level,” adds Haarhaus. “It’s up to employers to recognise the importance of providing them with an environment that offers them dynamic opportunities to grow, while staying true to its values and ethics.”
Key findings from the Nintex Gen Z UK report include:
The Gen Z Effect on Workplaces in the UK study from Nintex provides ample evidence that the youngest working generation will elevate current and future workplaces if given the opportunity for growth, recognition, and advancement.
According to the report, it will be imperative for decision makers and managers of Gen Z employees to invest in their incremental career growth, cultivate a culture of improvement, and build an empowerment narrative around AI and automation.
The complete UK findings are available in this e-book at https://www.nintex.com/resources/the-gen-z-effect-on-the-uk-workplace/. Nintex has also published Gen Z study findings for New Zealand and Australia and the United States.