Nasdaq Corporate Solutions, a business of Nasdaq, Inc., today announced the launch of Insight360, a new solution designed to provide investor relations (IR) professionals with time-saving, actionable analytics to help measure investor activity more efficiently.

Infographics accompanying this announcement are available at

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Insight360 goes beyond providing traditional data to track critical benchmarks. IR professionals can, therefore, manage their engagement with investors, as well as the buy and sell-side, and better outline how they can access quality pools of capital. Insight360 is powered by Nasdaq IR Insight® and is available as an add-on to the Nasdaq IR Insight platform. 

"In today's constantly evolving capital markets, IROs need faster and deeper insights and a tangible call-to-action," said Stacie Swanstrom, Executive Vice President and Head of Nasdaq Corporate Solutions. "Insight360 has been designed to assist IR professionals in determining how to best spend their time and maximize their C-Suite involvement to ensure they are participating in the most influential and productive investor meetings." 

Insight360 will provide users with four initial capabilities:

• Event Benchmarking: tracks the effectiveness and progress of both existing and potential investor meetings against your peers;
• Peer Saturation: measures saturation of ownership between you and your peers;
• Target Tracker: dynamically tracks the progress of user-selected targets, while also identifying potential exposure; and
• City Flow: geographically tracks capital flows, highlighting the advantages or disadvantages of prioritizing certain areas.

Insight360's capabilities can be applied to enhance an IRO's investor targeting efforts and make the process for quantifying the effectiveness of their IR program more efficient. As the IR community adapts to critical regulatory changes, such as MiFID II; a greater emphasis on environmental, social and governance (ESG) information; and, the increase of passive index investing, the need for actionable analytics has never been greater.