The partnership will bring to the Saudi Arabia market innovations in Artificial Intelligence and Analytics that will help all business industries accelerate their digital transformation to the cloud.

Saudi Arabian retail and consumer industry is increasingly focusing on transforming customer experiences. Artificial Intelligence and Analytics will play a key role as it helps business users make the right decisions related to product, pricing, promotions and marketing as they embrace Saudi Arabia's 2030 vision of a digital economy

Manthan and Alnafitha will be partnering to help the Saudi market in adopting analytics strategies successfully and seamlessly.

"With Saudi Arabia's Vision 2030 of becoming a country pioneering and adapting a global model of excellence, there is a need for empowering retail and consumer business executives with best in class global innovation. We are very fortunate to have partnered with Alnafitha, a highly respected business with reach across the major regions in Saudi, with a vast network of prominent Saudi businesses as their clients. The Manthan-Alnafitha Saudi partnership will help transform how businesses will take better, smarter and profitable decisions to be more customer centric." - Mohammed Ehtesham, Vice President Manthan EMEA.

"Manthan is a leader in analytics and artificial intelligence solutions. Their solutions are used by 250+ businesses across 23 countries. We believe that their technology is ideal for our clients who are eager to digitally transform their businesses as they gear up to meet the challenges of tomorrow. We are very excited about this strategic partnership and hope to drive wide-scale adoption of analytics across the region" - Alnafitha