Finantix, an established provider of sales and advisory software for financial services, today announced the activation of a third market in its pan-Asia partnership with Manulife, a leading international financial services group. The solution helps digitise Manulife’s agency distribution and create an improved experience for customers of select Manulife bank partners. The ‘go live’ milestone in Singapore follows earlier activations in Hong Kong and Japan. 

Thedigital solution covers the full end-to-end sales process: from client profiling, needs analysis and product quotation, to policy application and automated decision making. It scales to support diverse distribution channels, working environments such as online browser or disconnected tablets, regulatory requirements and cultural advisory styles across Asia. One important feature of the activation has been an enhanced digital capability to support Manulife’s key partner, DBS in Singapore and Hong Kong. 

Additionally, Manulife and Finantix have agreed plans to create a Competency Centre. This will enable Manulife delivery teams to take ownership of platform changes and product management while Finantix concentrates on injecting innovative new platform capabilities.

John Brisco, Chief Information Officer & Chief Operations Officer at Manulife Asia said, "Over the past two years we have worked with Finantix to accelerate delivery of our digital distribution ambitions. Finantix has demonstrated commitment to our needs and goals of providing market-leading customer and distribution experiences across diverse markets. With the creation of the Manulife Competency Centre, our partnership continues to evolve and we are excited about the potential for Finantix to help to differentiate Manulife in the future." 

Ralf Emmerich, Co-founder and Director at Finantix said, "The deployment across Asia required a digital solution that was enterprise-grade yet flexible enough to support multiple devices, local market requirements and different regulatory conditions. Our modular omni-channel and offline capable architecture enabled Manulife to differentiate the assembly and deployment of the digital sales solution across countries and channels. With the new setup of the Manulife Competence Centre focused on Finantix Components and APIs we are proud to move to the next stage of the partnership between the two companies that will produce a tighter integration of Finantix' product labs and all the future Manulife initiatives."