BUX Holding B.V. has sold its UK business BUX Financial Services Limited (BFS) to Asseta Holding, the parent company of APM Capital, a leading investment firm based in the UAE. BFS is a UK-based investment firm licensed by the Financial Conduct Authority (FCA) and renowned for offering CFDs and spread betting to both retail and professional clients.

The sale of BFS is a subsequent step in the divestment strategy of BUX Holding after the sale of its Netherlands based business to ABN AMRO. “We are in the process of divesting all the remaining regulated subsidiaries of BUX Holding,” said Yorick Naeff, CEO of BUX Holding. “With the sale of the Netherlands, and now the UK based business, only the Cyprus based business remains.”

The strategic acquisition of BFS is a significant move in the ongoing international expansion plans of Asseta Holding, and will be positioned as a sister company of APM Capital aimed at broadening its global footprint and enhancing its service offerings to a diverse client base.

Salim Sebbata, CEO of BUX Financial Services Limited, expressed enthusiasm about the acquisition, stating, "We are thrilled to join forces with Asseta Holding and APM Capital. This acquisition marks a new chapter for BFS, one that promises growth and delivery of innovative financial solutions to our clients. APM Capital's reach and robust resources will undoubtedly elevate our capabilities and market presence."

Disha Rajdev, Co-Founder of APM Capital, shared her excitement about the acquisition, "We are delighted to welcome BFS into our family. The UK market is a crucial component of our expansion strategy, and BFS’s strong reputation and client-centric approach align perfectly with our vision. We look forward to working closely with the talented team at BFS to drive growth and deliver exceptional value to our clients."
This acquisition underscores APM Capital’s commitment to expanding its investment portfolio and enhancing its service offerings in key markets around the world. Clients of BFS can anticipate excellence in service and access to a broader range of financial products under the new ownership.