Surfe, the fully connected workspace for revenue teams that integrates and synchronises prospect and customer data into CRM software, has raised a €4M Seed Round led by 360 Capital.

Participants in the round, which is one of the largest seeds in France so far this year, include Cologne-based VC fund TS Ventures, established by serial entrepreneurs Tim Schumacher (Co-founder of Adblock creators Eyeo) and Stephan Jacquemot (formerly Head of Microsoft’s EMEA Startups program). Additional funding support includes angels from major European companies Personio, and Nasdaq-listed Tenable.

Founded in Paris, France, as Leadjet in 2020 by David Maurice Chevalier (CEO) and Romain Ginestou (CTO), the company originally began as a browser extension that allowed users to transfer contacts from LinkedIn to CRMs, such as HubSpot, Salesforce, Pipedrive and Copper. Following the company’s rebrand to Surfe, in collaboration with creative agencies Focuslab, MILL3, and Creasenso, it aims to become the go-to revenue workspace by making sales, business development and prospecting easier for all customer-facing teams by connecting all key softwares, platforms and CRMs.

Surfe’s product–led growth initiative has been key to its steep increase in customer acquisitions, leading to a large user presence in the US, France, Germany and the UK. Since being founded less than two years ago, the team of 22 is already generating an annual recurring revenue of over €1M from a strong client base of 1500 companies, despite being bootstrapped and without a designated sales team in place. This includes attracting prominent global businesses such as Google, Uber, Spendesk, Mirakl, and Opendoor.

CRMs are at the centre of most tasks for sales teams and revenue-based companies, and are designed to store all contacts and leads, making activities more organised. By optimising the process of adding contacts to CRMs to just one click, and integrating with platforms such as LinkedIn, Surfe makes sales activities more efficient and reduces the amount of time-consuming admin.

Surfe changed its name from Leadjet to better reflect the company’s mission of helping to put users at ease by bringing balance to their days and creating peace of mind. Surfe aims to make sales teams feel free, bold and playful when working with their CRMs, as well as ease the data entry process while they “surf” the internet for crucial leads.

As Surfe continues to synchronise sales tools, platforms, websites and CRMs, revenue teams will be able to see relevant contacts and conversations from each information portal. Sales teams will be able to use Surfe to see deals associated with a client's company website, read notes related to prospective customers when having a virtual call, and open an email thread. This will save time on admin, as well as provide teams with contextual information needed to close deals.

David Maurice Chevalier, Surfe’s Co-founder and CEO, comments: “We’re really excited about this next step in our company’s journey. Our new brand identity helps to reflect our long-term vision of helping all customer-facing teams to be bold and achieve their goals without drowning in unnecessary admin. As surfing makes you feel as if you’re involved in a unique and exhilarating community, we want sales teams to feel the same unity and togetherness when using our platform. The support we have from our investors will allow us to expand and continue to bridge the gap between the wide array of tools that revenue teams are using.”

Henry Orth, Account Manager at Google, said: “As a company with multiple offices and departments, Surfe helps to maintain pristine data quality in the CRM to ensure that customers are being served properly, allowing us to preserve Google’s high standard of care. Surfe’s method of simplifying sales and admin work for the revenue team means that we spend less time sifting through our CRM, and more time making sure that we are functioning at our best.”

“Sales and client development are at the heart of success for any customer-facing business, without which their revenue stream would dry up,“ adds Thomas Nivard, Investment Director at 360 Capital. “Surfe is helping to remove needless manual tasks from the sales process, allowing teams worldwide to operate in a more efficient way. We’re delighted to join them and we are already impressed by the execution they’ve shown over the past few months.”

Surfe will use the latest funding for team growth and product development, including adding new features that will allow customer-facing teams to synchronise contacts to their CRM from anywhere on the web.