Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of £107 million led by one of the world’s largest asset managers, DWS. The investment package includes £100 million of debt funding which will be invested directly into the UK adtech sector and wider digital economy, which is vital for the future growth of the UK economy but has been largely neglected by traditional financial institutions.

“Revving's focus on high-tech digital ecosystems and robust growth trajectory aligns perfectly with our commitment to backing transformative financial solutions in the UK. This investment represents the evolution of private credit as it grows into new and innovative digital sectors.”

This significant investment will enable Revving to address the crippling issue of extended payment terms that has long plagued digital industries, straining cashflows and hindering productivity and growth. Over the next three years, Revving expects to fund up to £1.8 billion to UK digital businesses. According to the IAB, the industry body for digital advertising, this vital injection of capital could have a 4.8x multiplier effect, generating a potential £8.6 billion boost to the UK economy.

“Over 50,000 UK businesses went under last year due to late payments. We are on a mission to eradicate this and this strategic investment is a game-changer for Revving and the entire digital economy,” said Chris Pettit, CEO of Revving. “Revving has built a highly sophisticated platform specifically for the digital economy that completely reinvents the way traditional invoice factoring works.”

The UK is betting big on the digital economy as a key driver of future growth, and the adtech sector, a powerhouse contributing £129 billion to the UK economy and supporting over 2 million jobs, is critical to this. Yet, despite its potential, UK adtech faces significant challenges in the form of extended payment terms that often stretch to 120 days or more. This is not only stifling growth and innovation, it is making us less competitive against well capitalised US adtech businesses who are taking an increasing share of the global market.