Farther, the leading technology-centric financial advisory firm, closed a $72 million Series C funding round to expand its advisor network and enhance its wealth management platform. Co-led by CapitalG, the independent growth fund of Alphabet (Google’s parent company), and Viewpoint Ventures, this funding round elevates Farther’s post-money valuation to $542 million.

The funding comes as Farther surpasses $5 billion in assets under management (AUM), a milestone that reflects 5x year-over-year growth. This success underscores the power of Farther’s proprietary, custom-built technology – which drives operational efficiencies, boosts advisor productivity and payouts, and accelerates asset growth.

"We built Farther to enable advisors to focus on what truly matters: delivering value to their clients,” said Taylor Matthews, CEO and co-founder of Farther. “Removing operational and administrative hurdles creates growth opportunities for our advisors, and they can offer a superior experience to even more clients. This capital infusion signals strong market confidence in that vision. With this investment, we will continue enhancing Farther's technology to set a new benchmark for wealth management advisors and clients alike.”

Seasoned advisors are drawn to Farther’s cutting-edge technology, white-glove support, and advisor-first culture. Farther’s technology enables advisors to dedicate 90% of their time to client interactions and prospecting – 4x more than is typical. That helps them simultaneously grow their books of business faster and deliver more for their clients. Free from mandatory minimums and non-compete agreements, advisors are empowered to build client bases that align with their personal goals, backed by a transparent payout structure and equity in the firm.

“At CapitalG, we take a deep, thesis-driven approach to investments. We spent years looking for companies with the potential to transform the wealth management industry. We were drawn to Farther both for its strong leadership team and for its unique business model which pairs world-class, proprietary technology with human expertise. This creates an ideal environment in which both advisors and clients flourish, and a flywheel which will continue to attract best-in-class advisors to the Farther platform,” said Jesse Wedler, general partner at CapitalG. “We look forward to helping them further scale their innovative wealth management business.”

“We’ve been impressed with how fast Farther is growing organically, especially in an industry where growth has mostly come from M&A,” said Drew Aldrich, founder and managing partner of Viewpoint Ventures. “Viewpoint’s thesis-driven strategy was purpose-built to invest in firms, like Farther, that transform human-powered markets. In our experience, attracting the best advisors to a tech-enabled platform like Farther’s leads to accelerating advantage and, ultimately, industry dominance.”