FALKIN, a digital safety company that helps people stop scams before payments happen, has today announced it has secured $2 million in pre-seed funding. The round was led by TriplePoint Ventures, with participation from Notion Capital, BackFuture Ventures, Aviva/Founders Factory, Haatch, Found Capital, and Founders Capital. The round also included leading fintech and cyber investors such as Pierre Decote, Group Chief Risk Officer at Revolut and Ben Enckevort, CTO and Co-Founder of Metomic. The investment comes amid rising regulatory and consumer pressure for proactive scam-prevention measures as AI-powered fraud grows globally.

The funding will be used to accelerate hiring, product development, and integrations with financial institutions while supporting the launch of Safety Labs, which gives community banks and credit unions a structured way to easily deploy and evaluate customer-facing  scam-prevention tools with minimal lift.

The company is also expanding its integration ecosystem, enabling financial institutions to embed FALKIN’s protection layer directly into digital-banking journeys and communication systems. 

FALKIN has already been used by bank innovation teams and tens of thousands of consumers across the US and UK. 78% of users said FALKIN’s tools made them feel more confident engaging online, and more than half said prevention is more valuable than reimbursement. The results show that prevention-first tools that engage consumers before they make payments, significantly reduce risk and strengthen trust.

The company uses a range of AI digital safety tools that analyse manipulation techniques and signs of deception across various communication channels. These tools are embedded directly inside the popular digital tools people already trust, from mobile-banking apps to customer-service portals, so customers are protected before money leaves their account.

AI Scams: The New Frontier of Financial Fraud

Scams have become the defining financial threat of the AI era. Deloitte estimates U.S. losses from authorised push payment fraud could reach $15 billion by 2028, up from $8.3 billion in 2024. In the U.K., over seven million people were affected by scams last year, yet 71% of victims never report them. With prosecution rates below 1%, financial institutions are fighting an invisible enemy with incomplete data and no deterrent.

Despite billions spent annually on fraud and scam detection, most systems activate when money moves - missing the emotional manipulation and deception that causes scams in the first place. The institutional cost is staggering: the true cost of each fraud incident exceeds four times the stolen amount when legal fees, fines, remediation, and staff time are included.

AI has fundamentally changed the threat landscape. Scammers now deploy voice cloning, deepfake video, and sophisticated copywriting tools to create hyper-realistic impersonations at scale - making it nearly impossible for consumers to distinguish legitimate communications from fraud. What once required skilled social engineering can now be executed by anyone with an internet connection.

“AI has blurred the line between what’s real and what’s fake, and traditional systems aren’t built for that reality,” said Sam Stone of TriplePoint Ventures. “FALKIN’s vision to make proactive safety universal has the potential to redefine digital trust. We’re proud to back the team as they work to embed digital safety at the heart of modern finance.”

“The new battlefield isn’t payments - it’s persuasion,” said Boaz Valkin, Co-Founder of FALKIN. “Protection has to move earlier, to the moment before someone clicks, replies, or transfers. We’re turning AI from a weapon of deception into a tool for defense.”

“Modern scams are sophisticated, and no single red flag tells the whole story,” said Joel Frisch, co-founder and COO, FALKIN. “The key is to analyze all the signals that reveal deception to build a complete picture. When we embed that intelligence where trust already lives - inside the banking apps people use every day - protection becomes effortless.”