Study Names the most Popular Fintechs of 2022 - from Carta to TripActions

FinTech StartUps
21.10.2022 05:05 pm

The 50 biggest fintech companies of 2022 - as profiled in Forbes’ Fintech 50 - were searched for more than 22 million times on google between June 2021 and July 2022. With this in mind, what are the most popular fintech companies of the year?

The study carried out by Utility Bidder reveals the most popular fintech companies of 2022, as well as looking into funding, valuations, and social following, to award an overall Fintech index score.

Top 10 most popular fintech companies of 2022

Rank	Company	Category	Number of Google searches	Fintech score /10
1	Carta	Wall Street & Enterprise	6,669,000	8.14
2	OpenSea	Blockchain and Cryptocurrencies	2,889,600	8.61
3	Cadre	Real Estate	1,545,000	3.99
4	Chime	Personal Finance	1,275,500	9.59
5	Brex	Business to Business Banking	1,189,000	8.18
6	Novo	Business to Business Banking	1,059,000	3.99
7	Paxos	Blockchain and Cryptocurrencies	1,028,000	6.96
8	Next Insurance	Insurance	826,000	7.03
9	Divvy Homes	Real Estate	670,100	4.91
10	TripActions	Payments	553,000	8.14

The top 10 were searched for 1.7 million times on average between them, and average a ‘Fintech Score’ of 6.95 - taking into account all the variables included in the study.

Further findings from the study:

The fintech company with the highest valuation is FTX; the Bahamian cryptocurrency firm is the only contender outside the US to feature in the top 10. The company is currently valued at a whopping £28.2 billion, with funding at £1.6 billion.

Chime is the most influential company in the fintech market in 2022, returning a score of 7.22 out of 10 in our index. The personal finance giant ranks second for funding (£2 billion) and latest valuation (£22 billion), behind Stripe and FTX respectively.

Between the 50 fintech giants included in the study, an average Fintech score of 4.99 was awarded, with overall funding for the industry leaders standing at over £25 billion.

Trading in NFTs increased by 21,000% in 2021, and OpenSea - the world’s largest NFT marketplace - ranked second in the study. They boast the most twitter followers (1.8 million), as well as receiving 2,889,600 Google searches in the last 12 months.

The research by Utility Bidder follows on from their report profiling the Influencial Fintechs of 2021. Chime, Stripe, and Carta remain in the top 10 for 2022, however, last year's most influential fintech - Robinhood - did not appear in Forbes’ Fintech 50 in 2022, along with Kraken, Klarna and Wise.

You can review the full analysis by clicking here.