Euronet Worldwide Business Segment epay Australia Pty Ltd Partners with Alipay+ to Roll Out Cross-border Mobile Payment and Marketing Solutions to Merchants in Australia

  • e-Payments
  • 16.02.2023 06:00 am

epay Australia Pty Ltd, a wholly-owned business segment of Euronet  Worldwide, Inc., today announced: Alipay+ will be activated in some 8,000  epay retailers including Australian luxury department store David Jones*. epay Australia’s  retailers will have access to the Alipay+ e-wallet partners including AlipayHK (Hong Kong SAR, 

China), GCash (The Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch 'n  Go eWallet (Malaysia) in the first quarter of 2023. 

The Alipay+ marketing solution will also enable merchants the ability to create promotions,  distribute digital coupons and discount offers directly to those e-wallet super apps users in their respective markets – all at the same time to achieve better marketing efficiency and scalability.  

Alipay+ integration offers significant potential for retailers 

With innovative technologies and solutions, Alipay+ brings an easy way to capture digital-first customers and makes it easier and more convenient for merchants to serve users of Asia's leading digital payment service providers. Especially with the one-stop integration feature  provided by Alipay+ payment services and merchants can access all existing and later 

onboarded digital payment methods brought by the solution through a unified interface and standardized business rules without additional technical adaption.  

“Leveraging on our long-standing partnership with epay Australia Pty Ltd and Alipay's established merchant coverage and reputation, we are very happy to introduce Alipay+  solutions to vast merchants in Australia, making it easier and more efficient for them to engage with consumers from Asia,” said Danny Chung, General Manager of Ant Group Australia, New  Zealand and Korea.  

Payment diversity and process efficiency for retailers 

epay Australia retailers can immediately start accepting overseas mobile payment methods powered by Alipay+. "We are very excited to extend our Alternative Payments suite by adding  Alipay+ to the fold, enabling our retailers to take payments from tourists coming from a wide variety of new Asian destinations, including the Chinese mainland, Hong Kong, Korea,  Malaysia, Thailand, and the Philippines,” said Matthew Blayney, Country Managing Director of epay Australia and China. 

How it works: Alipay+ payment accepted at the point of sale in seconds If customers from Asia want to pay at a participating retailer where the Alipay+ logo is presented, they can simply open their usual digital wallet app on their smartphone and make payment. 

More details about Alipay+: https://www.alipayplus.com/ and the implementation via epay  https://www.epayworldwide.com.au/alternative-payments/ 

 

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