Headless ecommerce is confirmed as a core digital technology now and for the future. Profound partner and next-generation commerce platform commercetools is awarded 'Leader' status in The 2020 Gartner Magic Quadrant for Digital Commerce published this week. The report shows commercetools’ recognition advance from visionary to leader, cementing headless ecommerce's status as the technology for today and tomorrow's world.  

“There's no doubt that customer-centric cloud-native headless ecommerce is a core digital technology, following the news about commercetools from Gartner,” highlights John Pearson, Profound Commercial Director. “This is official confirmation of what we already know. API-first solutions provide businesses with an agile and extensible framework to deliver new experiences – even for those devices we haven’t dreamed about yet."

"This latest announcement validates our decision to recommend headless ecommerce as a futureproofed solution for our clients. This is why shortly after lockdown started in the UK we came together with our partner, commercetools, to provide a headless ecommerce professional development programme to support heads of IT, Digital, Marketing and Ecommerce.”

Insight about commercetools’ performance – as well as the other vendors assessed – in The 2020 Gartner Magic Quadrant for Digital Commerce report, can be found here: https://ok.commercetools.com/gartner-magic-quadrant-2020

commercetools’ Marketing Manager UK & Northern Europe, Martin Lloyd, comments: “The COVID-19 pandemic has significantly accelerated the pace of digitisation in the retail world - while the shift towards digital was growing rapidly before, today it is the 'new normal'. As a result of this impact, businesses from all verticals have had to take a hard look at their digital estate and think about how they can futureproof it.”          

He continues: “However, there are still many key digital decision makers that do not fully understand how headless ecommerce delivers this. The objective of our joint headless ecommerce programme is to educate decision makers so they both understand the benefits of headless ecommerce and know how to realise them..."

With many of Europe's leading retail brands signed-up, Profound's headless ecommerce programme, delivered in partnership with commercetools and Gradient Edge, is helping global brands through their digital transformation. Seven of the eight modules are available, comprised of whitepapers, webinars, and articles - taking professionals on a journey from legacy systems to true headless ecommerce with a focus on delivering the right customer experience.  

Profound Director of Digital Delivery, Tim McMillen, explains: “The programme has been designed to help brands address current customer expectations not being met and to prepare their customer experience for the future.”

"The final module will be launched early September followed by a masterclass event in October, which has been designed to accommodate the different needs of heads of IT, Digital, Marketing and Ecommerce,” he concludes.

For more information on how you can sign up to the headless ecommerce professional development programme, please visit: https://www.profound.works/digital-agency/headless-technology/headless-ecommerce-course/learn-headless-ecommerce-technology.