Equifax UK has expanded its partnership with data-intelligence company, Sagacity, to better empower marketers with innovative customer acquisition and engagement solutions to help overcome key business growth challenges.  

The solutions, Target Prospect™ and Marketing Enrich™, leverage extensive,  permissioned UK consumer datasets to boost customer acquisition and better understand customers through predictive insights. The solutions can help significantly improve marketing effectiveness and performance, and lead to greater returns on investment, across sectors including financial services, insurance, retail, utilities, ecommerce and travel.  

Target Prospect is a comprehensive consumer dataset providing intelligence that can improve customer acquisition and overall experience. The solution helps businesses understand who the best target audience is and sources new, relevant prospects through compliant, pre-verified, up-to-date information supporting personalised, targeted postal campaigns.  

Meanwhile, Marketing Enrich can significantly enhance a marketer’s existing customer data, unlocking advanced insights and segmentation capabilities. Built upon a detailed marketing data asset repository which holds multiple, trusted consumer data sources, Marketing Enrich provides a set of predictive and descriptive attributes that provides an in-depth view of individuals, postcodes and property types. This enables a deeper understanding of the customer and helps drive more effective engagement, highly targeted campaigns, and more cost-effective outreach. 

Matt Jones, Director of Strategic Alliances & Partnerships at Equifax UK, said: “From financial services to retail, understanding customer needs and developing effective engagement solutions remain key marketing growth challenges for businesses in today’s competitive landscape. Our strategic, expanded partnership with Sagacity, and the introduction of solutions like Marketing Enrich and Target Prospect, directly addresses this. By leveraging Sagacity’s data assets, we are providing UK businesses with a more insightful view of the consumer population. This enables them with the ability to gain a deeper, more predictive understanding of their audience, all underpinned by robust governance, to deliver truly personalised and relevant customer experiences.”  

Dean Standing, Chief Revenue Officer at Sagacity, said: “We’re thrilled to be reinforcing our long-term relationship with Equifax through this new partnership, delivering data to help connect with UK consumers. Supporting businesses with their customer acquisition as well as customer data enrichment remain at the forefront of Sagacity’s mission, so to be further powering Equifax with our leading consumer data is an exciting opportunity. 

“Marketing Enrich is built on the principle that deeper customer understanding leads to better decisions. Similarly, Target Prospect applies this to new customer acquisition, helping businesses grow by enabling compliant, ROI-driven marketing across the right channels, considering demographics, behaviours, and interests.”