Card-Not-Present specialists Gala Technology encouraging businesses to widen their payment spectrums

In an era where every business is striving to make a mark online, Gala Technology's CEO, Jason Mace, emphasises the paramount importance of strong brand messaging and comprehensive payment solutions for businesses to secure sales and stand out.

Mace, a respected voice in the e-commerce industry as founder of leading retailer Gala Tent, suggests that businesses should offer an expansive payment spectrum, "Companies not processing payments over the phone are undoubtedly missing potential revenue. In today's fast-paced digital environment, the ability to facilitate payments through varied channels such as telephony, live web chat, email, SMS, WhatsApp, and social media is not just an option but a necessity."

The advent of low-cost deals and aggressive marketing strategies often misleads consumers, resulting in disappointment once the product reaches their doorstep. Mace underscores the fact that memorable service and consistent touchpoints frequently triumph over pricing strategies.

A recent article by Gala Technology reflects an alarming shopping cart abandonment rate of 78.1% across sectors, indicating the growing need for businesses to integrate touchpoints that resonate with consumers and mirror in-store personal assistance. Mace remarked, "Humans are inherently social creatures. Twenty years have seen the personal touch in shopping dwindle, but the market is witnessing a shift. Customers now crave a reassuring nudge, assuring them that they're transacting with a reliable business that truly values them."

This surge in demand for personal interaction in e-commerce is further validated by the astonishing 160% growth of SOTpay, the company's payment request solution, in the past six months. The business is forecasted to achieve further growth in the coming quarter.

To further highlight a positive year to date for the company, Gala Technology has been nominated for two major accolades this year: Jason Mace for the 'Businessperson of the Year' by the Barnsley and Rotherham Chamber of Commerce, and SOTpay for 'Best Use of Technology' by UK Contact Centre Forum.