eCommerce Platform Kooomo Reveals Its Latest Platform Updates
- 05.10.2020 06:44 pm
Global eCommerce platform, Kooomo, has today announced a list of updates to its platform, diversifying its offering and fine-tuning its features to deliver an even stronger eCommerce platform.
Ciaran Bollard, CEO at Kooomo, says: “Although many retailers have already been updating their eCommerce platforms over the past few months to ensure they are keeping pace with new consumer habits since the COVID-19 pandemic hit; with the golden quarter fast approaching, it’s never been more critical that retailers have a robust, engaging and intuitive platform, supported by the best technologies. Our team of developers are working around the clock to deliver the very best in eCommerce, consistently updating our platform.”
Kooomo outlines its latest updates:
1. Axerve payments
Axerve has now been integrated into the Kooomo platform, further broadening the selection of payment options on offer. Through Axerve, not only can credit and debit card payments be accepted but merchants can also use other configured payment methods such as Apple Pay, Pay Now, Klarna to name a few.
2. Newsletters upgrade
Kooomo customers are now able to toggle between Double Opt-In and Single Opt-In configuration for newsletters. This setting was introduced for merchants (where it is GDPR compliant) to use single-opt in confirmations for gaining subscribers. Removing the double opt-in can increase the number of customers subscribed to the merchant’s newsletters. With double opt-in, issues can arise such whereby a customer subscribes to the newsletter but then never confirms the subscription - and so the email cannot be used in the newsletter campaigns.
3. Updated search functionality and check-out validation
In our last update, we introduced “Products per Cluster” - the ability to relate products to different user groups. This means you can make products visible to particular user groups through a new tab in the CMS called “Clusters of Users”. This month the Kooomo team has made improvements to the search function and check-out validation around these clusters. This ensures that the products that appear in a search correlate the correct cluster - improving the customer journey by removing any cause for confusion. Upon check-out, the products will be validated to ensure that they are available to the user in that cluster.
If a merchant wishes to make changes to product clusters, the changes can take a few minutes to implement. Validation upon check-out ensures minimal discrepancies in that time frame.
4. Category APIs
Over the past month, our developers have been working towards “headless eCommerce”, opening up APIs so that data for categories, product, users etc is all available over APIs without having to be requested from one of our themes. The more of these APIs we open up, the more flexible it makes the system and eases the process of working with developers going forward.
If you’d like to discover more about these specific platform updates, or more about the Kooomo platform in general, get in touch with the team here.