It is very hard to imagine a world without (the) Amazon.

 

Arguably, Amazon has already assumed a more prominent role in our lives than the Amazonia. The company provides employment of over half a billion people around the world. For comparison, the rainforest is home of less than 300,000.

 

And while the rainforest may be the lungs of our planet, the online giant is the one of the beating hearts of the global economy, constantly present in the top 5 of the biggest global businesses.

But Amazon is not only about sweet promos and mass consumerism.

 

Its huge revenue continues to grow largely thanks to an ever-expanding portfolio of services that improve more and more aspects of our lives.

 

Amazon already has changed many things we used to take for granted over the last 20 years, allowing us to get virtually anything we want with the click of a button. It singlehandedly made online shopping a normal, everyday activity and then enhanced this experience by introducing Amazon Prime.

 

It entertains us with quality video and music streaming, while the Amazon Echo literally changes the way we live by automation and smart house management.

 

The AWS is already one of the most widely used cloud services in existence, providing advanced computing solutions and facilitating economic and technological growth.

 

Only time will tell how Amazon will change our lives in the years to come but one thing is certain: its history is one of innovation and thoughtful creation that shapes the world we live in like nothing else.