Penta, the digital platform for business banking, focusing on founders and small and medium enterprises (SME) is launching their first billboard campaign in Berlin, Germany. More than 130 billboards, placed in busy underground stations like Alexanderplatz and Zoologischer Garten, to catch the attention of audiences in the whole of Berlin from October to December 2019.
The messages are different, but very clear, stating BYE BYE DEUTSCHE BANK, BYE BYE SPARKASSE, BYE BYE COMMERZBANK, using #ByeByeBanks as overall hashtag for the campaign. Besides, also reviews from Penta customers are displayed during the billboard campaign, focusing on Penta's easy expense management solutions, which legacy banks don’t offer. The campaign has been designed by Penta's Cofounder and Creative Director Sir Gabriel Holbach.
Marko Wenthin, CEO Penta:
“With our first offline campaign, we wanted to draw attention to the fact that the significant transformation in business banking did not start yesterday, but rather: we are in the middle of it. Now is the time to say bye bye to traditional banking. Penta is not only making life much easier for our customers, but is also standing for a new way of banking, by not only putting customers first, but developing banking together with them. At Penta, we communicate with our customers on a daily basis and because we are always listening, we have developed the products that our customers need to bank less and focus more on their business."
Penta, which counts over 11.000 happy business customers all over Germany, offers fast and easy business banking, with an account opening procedure that takes only a few minutes and is completely digital. Penta's a full-service provider for SMEs. With its expense management features, Penta customers can easily stay in control of spending by giving the Penta Team Cards to their employees. With those debit cards, employees can upload receipts immediately and hassle free, without adding additional paperwork. The Penta Team Cards can be set with different limits and changed online absolutely flexible without the need to top up as with Prepaid cards.