NCR Digital Banking is hosting a Financial Fitness Challenge for its banks and credit unions, offering expanded financial health-focused tools and resources for clients. The goal is to drive digital banking awareness, adoption and engagement to ultimately help end customers and members improve their financial wellness. The challenge kicked off at the beginning of April in honour of National Financial Literacy Month.

“More customers and members than ever need support with their financial health in light of current economic turbulence, and trusted community banks and credit unions are ideal partners to help them set and achieve relevant, achievable goals,” said Doug Brown, president of NCR Digital Banking. “In order to effectively do so, institutions must be able to analyze and leverage their data and offer personalized, contextual digital tools. We’re proud to have so many clients embrace this important challenge, showcasing dedication to their customers’ financial fitness.”

The challenge will recognize winners in three categories: adoption, the highest percentage growth in offline to online digital banking users; active use, the highest percentage growth in inactive to active digital banking users; and awareness, most creative marketing campaign over the three-month period.

Brown continued, “In addition to providing significant benefits to end customers and members, prioritizing financial fitness has also been proven to broaden wallet share for institutions and maximize profitability of household relationships.”

If you’d like to speak with Doug Brown directly for strategies and tips on how community institutions can help customers and members improve their financial fitness, contact Amber Bush (amber@williammills.com).