Bud Financial (Bud), a London-based fintech scale-up, has appointed Babel PR as its retained agency to drive brand awareness and reputation with UK and European banking, lending and financial services audiences, and support the next phase of the company's growth.

Bud is a data intelligence platform which uses deep AI to analyse first-party and third-party financial data, to enable global companies to make financial decisions simple, by turning that data into rich customer insights. With over 50 billion transactions processed, Bud’s AI platform drives highly personalised experiences for lending and money management. 

Founded in London in 2015, Bud’s customers include companies such as ANZ, MoneyBoat and TotallyMoney, which use its services to automate affordability checks, whilst other organisations such as HSBC and Fluro use Bud’s technology to provide data insights and personalised actions to their customers to help improve their finances.

In June 2022, Bud raised an $80m Series B funding round led by TDR Capital, after having raised a $20m Series A in 2019 from an impressive group that included HSBC, Goldman Sachs, ANZ, Investec’s INVC fund and InnoCells (the corporate venture arm of Banco Sabadell). In January 2023, Bud announced a strategic investment from TransUnion.

Bud has selected Babel PR to help supercharge its brand awareness and visibility amongst a broad target audience, including fintech and banking specialists, lenders and personal finance management, as well as wider investor and business audiences. 

Joliene van Grieken, VP of Marketing at Bud, commented: “At Bud, we bring together internal and external data and use deep AI tools to help our clients understand who their customers are. Whether institutions are looking to create better lending outcomes or make every customer interaction data-driven, we’re here to deliver proven returns. We wanted a communications partner that has deep sector knowledge and understands the intricacies of both the fintech and the media landscape. With Babel, we’ve found the right partner to support our mission and we’re impressed with their knowledge, drive and capability to deliver powerful engagement with the media, industry influencers and change-makers.“ 

Babel PR is a specialist B2B tech PR agency with extensive experience in fintech, as well as telecom, enterprise tech, cybersecurity, SaaS and mobility sectors. As Bud’s retained PR agency, Babel will support Bud’s global PR and communications activity, with consistent and far-reaching thought leadership, media engagement, and influencer relations programme.

“Bud is an impressive fintech scale-up, marrying deep tech and financial services knowledge with the best of fintech mindsets: transformative in their mission, meaningful in their purpose, ambitious and pragmatic in their commercial strategy. Beyond all the buzz words and industry jargon, they are an outstanding team of financial services and AI technology experts, who are helping financial services businesses connect meaningfully with today’s hyperconnected and global consumers. We’re excited and energised to help them tell that story, effectively and persuasively”, says Cristina Hlinschi, Director and fintech sector lead at Babel PR.