Callcredit Information Group’s Consumer Markets has launched Noddle Protect, a data breach solution to help safeguard businesses from the reputational damage of a data breach and safeguard consumers’ digital identity. 

Noddle Protect enables businesses to put in place a fast and effective remediation plan to help safeguard their customers who may have had their personal data compromised following a data breach. The service can be available within 48 hours of a breach occurring and consumers who sign up to the service can identify and respond to fraudulent activity, helping them to mitigate any damage to their credit profile caused by criminals.

Jacqueline Dewey, Managing Director, Callcredit Consumer Markets said: “Managing strategic risk and reputation has become a high priority for executives operating in today’s digital plc.

“Businesses can mitigate the potential impact of a data breach by reacting in the right way: communicating with customers promptly, offering them a way to protect their digital identity and making sure they are kept up to date with the development of the data breach. By being proactive and investing in safeguarding their consumers, via a data breach solution such as Noddle Protect businesses are not only acting responsibly, they are demonstrating a genuine investment in their consumer relationships, helping to build long term trust and loyalty.”

Changes in EU data protection law mean all organisations at risk of a data breach need to be prepared to safeguard their consumers.  The biggest impact on regulation will be seen in mid-2016, when the proposed EU General Data Protection Regulation (GDPR) will be adopted by the EU.  From mid-2018, if organisations fall victim to a data breach, under the GDPR, they will have to inform their customers when a serious data breach occurs and could be fined up to a maximum of four percent of their global turnover.

Noddle Protect can help safeguard businesses from the reputational damage of a data breach and safeguard consumers’ digital identity.  Consumers can review their credit report for free and check that no-one else is applying for credit in their name or using their details fraudulently, giving them peace of mind and ensuring they continue to trust in the brand.