App Annie, the mobile data and analytics company helping brands and publishers win on mobile, today released The State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers.
Key findings in this report:
Furthermore, Gen Z is becoming an increasingly strategic segment to business. Mobile is Gen Z’s native language. This demographic is highly engaged with apps: they have 60% more sessions per user in the most popular apps when compared to older generations.
“Snapchat continues to double down on mobile experiences that help real friends communicate visually. As our audience has expanded, so have our app’s capabilities,” said Kathleen Gambarelli, Group Product Product Marketing Manager for Performance at Snap. “We continue to develop powerful advertising technology that enables brands to efficiently engage with and convert our valuable Gen Z and Millennial audience. As a product marketer, my goal is to verify product-market fit and grow adoption of effective solutions for our customers. App Annie and its Intelligence platform have been instrumental throughout this process, from initial research all the way to launch."
“For brands and publishers worldwide, mobile is fueling digital transformation,” said Theodore Krantz, Chief Executive Officer of App Annie. “We uniquely surface both market data and critical advertising insights to optimize monetization and help our customers thrive on mobile.”
The State of Mobile 2020 examines macro mobile trends; identifies which leading brands and publishers across gaming, fintech, retail, social, video, and others are winning on mobile; and shows how businesses can navigate and reach key demographics. The analysis and data in this report is based off of data from App Annie’s Intelligence platform.