Bpm’online with its unique process-driven approach to CRM is recognized in Gartner’s 2016 MQ for CRM Lead Management
- 28.09.2016 05:45 pm
Bpm'online, whose unique process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management (1) based on its completeness of vision and ability to execute.
According to Gartner, “the market for CRM lead management applications continues to grow, evolve and mature… CRM lead management integrates business process and technology to close the loop between marketing and sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management… This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders.”
Bpm’online believes its recognition in this year’s Magic Quadrant for CRM Lead Management is based on its unique offering - process-driven CRM designed to align marketing, sales and service on a single platform.
Bpm’online customers appreciate the value they get from extended business process management capabilities and an ability to automate all lead management processes in one application. No additional integrations, single user interface and interconnected marketing and sales processes in bpm’online is what makes thesystem appealing to the majority of companies looking for a lead management solution.
With its easy-to-use yet powerful products,bpm’online offers robust tools to better align marketing and sales departments, orchestrate lead management processes and boost performance, while reducing costs.
Bpm’online marketing,a holistic multichannel marketing management software, offers comprehensive capabilities and out-of-the-box best practice processes that enable companies to gain demand generation excellence. Backed by a robust BPM engine, bpm’online helps organization to effectively manage leads from the first stages of customer acquisition to lead nurturing, and hand-off to sales. This allows sales teams to work with the most qualified and sales-ready leads.
The system features intelligent capabilities to help marketers achieve better results through effective marketing resource management, campaign design and execution, lead management, and personalized communications with every customer through various channels. Additionally, thanks to bpm’online’s platform that connects the dots between marketing, sales and service, organizations can streamline processes across the entire customer journey which provides them a distinct competitive advantage in the era of ever-changing customer expectations.
“We are proud to be included in Gartner's latest Magic Quadrant for CRM Lead Management with our unique process-driven CRM.We believe this recognition is a further validation of our position as a provider of top notch marketing automation tools with advanced lead management capabilities,” said Katherine Kostereva, CEO and Managing Partner at bpm’online.“In addition, one of the biggest values bpm'online customers get is an opportunity to align marketing, sales and service on a single platform.This approach enables bpm’online clients to nimbly manage a complete customer journey, ensuring a true connection between key business operations.”
Bpm’online’s inclusion in the Magic Quadrant for CRM Lead Management is the most recent recognition by Gartner received over the past 12 months. Earlier this year, bpm’online was recognized in Gartner’s August 2016 Magic Quadrant for Sales Force Automation, the May 2016 Magic Quadrant for the CRM Customer Engagement Center and listed in five categories of the May 2016 Gartner CRM Vendor Guide 2016.
As part of the CRM Lead Management Magic Quadrant evaluation process, Gartner collected input from 155 reference customers. We believe Gartner’s evaluation of lead management vendors will help organizations to choose the solution that best fits their requirements.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.