ThoughtWorks, the global technology and digital transformation consultancy, today announces they are partnering with one of the world’s leading experts in experience design, Center Centre’s Jared Spool. Jared will be visiting Manchester to deliver an industry-leading workshop on user experience strategy for business leaders on 26-27 June 2018.

 

The ThoughtWorks and Center Centre event comes at a time when a number of surveys have reported on tech capabilities becoming a much stronger boardroom priority for 2018. Cass Business School recently revealed that CIOs were reporting increases in IT spending and staffing — the highest for ten years — as their organisations stepped up investment in digital technology. Another study revealed that 95% of UK CEOs are changing how they use technology to assess and deliver on wider stakeholder expectations, and a recent Deloitte report claimed that, for the first time in four years, there has been a rise in how business leaders are evaluating their company’s digital maturity. 

 

In the context of this greater business focus on investing in digital capabilities, ThoughtWorks asserts that the time has come for business leaders to evaluate the role of customer experience in securing business growth and competitive advantage. Once seen as a tactical implementation issue, UX strategy is now working its way to the heart of the boardroom, understood to be an essential driver of business growth – but with confusion on how best to design it and tailor it to an organisation’s specific growth plans.

 

The ThoughtWorks/Center Centre UX strategy workshop, led by UX strategy expert Jared Spool, will help Manchester business leaders to tackle this. The two-day workshop will help businesses to understand how the development of a tailored UX strategy will meet their specific challenges and changing market context.

 

Ruth Harrison, Managing Director at ThoughtWorks commented: “Businesses big and small must constantly adapt to the shifting digital landscape and we are delighted to welcome one of the world’s true thought leaders in design and strategy to our home in Manchester. The city has a thriving business community and it is fast becoming a tech centre of excellence. 

 

“At ThoughtWorks, we help organisations to put the customer at the heart of their thinking and then to design and implement technology solutions that help them to achieve lasting competitive advantage. Our forthcoming workshop with Jared Spool will enable Manchester businesses to achieve just this.”

 

Jared Spool, Co-Founder of Centre Centre added: “I’m very excited to have the opportunity to visit one of Europe’s rising tech centres and to partner with ThoughtWorks to support their work with Manchester’s business community.” 

 

“Every minute of the workshop is designed to be engaging, unique, and interactive for those in attendance. It has been put together with the audience in mind, their teams and their organisations.  Across the two days, attendees will be guided through dozens of UX strategy plays to identify the perfect combination for their organisation. We will then build a UX strategy playbook designed specifically for that person or company. The attendee’s playbook will help them adapt to shifting market and organisational priorities, drive product and service roadmaps, and focus on solving customer problems while they upgrade their team’s capabilities to tackle difficult UX challenges. The workshop will drive their organisation to becoming competitive through great design.”