Broadridge Financial Solutions, Inc. (NYSE: BR), the leading technology-driven solutions provider for financial services firms globally, has been selected for inclusion in LPL Financial's new Vendor Affinity Program. The LPL program offers a centralized repository of approved vendors who have agreed to provide products and services to LPL advisors at discounted prices.
"Our range of solutions, including advisor websites, marketing communications and an array of educational content and delivery methods, will help LPL advisors reduce the complexity and costs of running their businesses, as well as differentiate themselves as they grow their businesses," said Andrew Besheer, president, Broadridge Advisor Solutions.
Through its acquisitions of Emerald Connect and Forefield, Broadridge Advisor Solutions provides technology, marketing and communication tools to over 80,000 advisors nationwide. Broadridge offers advisor websites, search engine marketing, advisor marketing, educational content and other capabilities.
"We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients' businesses," said Victor Fetter, LPL Financial managing director and chief information officer. "Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses." LPL Financial is the nation's largest independent broker-dealer, a custodian for registered investment advisors, and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA).