Ubank has partnered with production agency Infinity Squared to launch our new campaign – ‘See Money Better, Do Money Better’ – bringing to life the invisible stresses of modern money management.

The campaign shows off a number of Ubank features that give customers better visibility and insights to their personal finance. This includes the new Bills account and Bill Planner which, combined with Ubank Spend and Save accounts, creates a holistic system in the Ubank app to budget, bank and plan ahead in one place.

The campaign reimagines the overwhelming money moments that are all-too-familiar for young Aussie banking customers.

“At the heart of this campaign is a simple insight: The shift towards a cashless society has made money feel abstract and chaotic,” said Andrew Morrison, Chief Customer Experience Officer at Ubank. “With subscriptions, automated payments, and micro-transactions flying under the radar, we frequently hear from young Australians that they feel financially disoriented.”

Infinity Squared worked closely with Ubank to recreate the familiar feeling of your money having a life of its own in a chaotic tableaux of visual metaphors for your spending and saving. The campaign demonstrates how Ubank brings clarity to money and helps our customers take back control.

Some of the key features highlighted in the campaign include:

Cash Flow: a tracking tool to monitor income and expenses in real time with insights on net spend each pay cycle and spending categories.

Bill Planner: a feature to help you prepare for and pay regular expenses ahead of time with automatic Spotted Bills that can be added to your schedule.

Savings Targets: goal-setting for every Save account that helps customers save faster and more consistently for short and long-term goals.

“Lack of visibility is a huge barrier to young people succeeding with money,” adds Morrison. “Ubank products are designed to help customers to see their money clearly so they can find more ways to get ahead. It’s exciting to bring that to life.”

‘See Money Better, Do Money Better’ is now rolling out nationally across TV, online, outdoor and social channels.