Kraken Expands Krak Offering to Challenge Legacy Finance and Neobanks

  • Banking
  • 26.11.2025 09:45 am

Kraken, one of the world’s longest-standing, most secure and most liquid crypto platforms, today announced the phased rollout of the Krak Card with 1% cash back rewards on all purchases, alongside new features, such as salary deposits and expanded wealth-building opportunities.

Combined, these upgrades help customers experience the opportunities within digital assets, bringing them closer to replacing their traditional bank with a modern, multi-asset alternative built for the modern digital economy.

Krak Cards: Redefining Spending With Greater Control and Competitive Rewards

As part of a phased global rollout, Krak will first offer its innovative Krak debit cards to users across the UK and EU, with additional markets to follow in the coming weeks. Available in two distinct color options and in both physical and virtual formats, the Krak Card delivers instant spending using multiple balances with no FX or monthly fees. With 1% cash back on every purchase, paid in either the local fiat currency or Bitcoin, Krak is positioned to deliver one of the most compelling card experiences in the UK and Europe.

Powered by Mastercard’s global payments network, the Krak Card extends multi-asset spending capabilities to more than 400 crypto and fiat assets supported in the Krak app, instantly converting portfolios into practical, seamless everyday spending power.

For example, a £100 purchase could be covered with £80 from a cash balance and the remaining £20 from a secondary asset, such as Bitcoin, Ethereum, or Solana, with instant real-time currency conversion at checkout. Krak users can preset which assets are used first and exclude specific holdings from payments, giving them greater flexibility and control.

“To us, everything is money. You should be able to use whatever assets you hold to pay for everyday goods and services in the digital era we live in,” said Mark Greenberg, Global Head of Consumer at Kraken. “From groceries to getaways, the Krak Card makes value move freely, no matter who you are or how you choose to store your money.”

Growing Wealth with Vaults

Since day one, Krak has focused on delivering tangible value to users, enabling instant transfers across more than 160 countries and offering up to 3.6% yield opportunities on eligible assets.

The introduction of Vaults will build on this foundation, empowering access to the world of DeFi, transforming idle assets into daily earnings through seamless integrations with independently audited lending protocols that seek to offer returns of up to 10+% APY. With Vaults, Krak customers can soon tailor their growth strategy to match their individual risk profile, unlocking more choice, greater flexibility, and more competitive rewards than legacy financial institutions can provide.

To further streamline access to the Krak ecosystem, salary deposits will soon be rolled out for UK and EU-based customers, removing barriers between getting paid, growing your wealth, and spending with Krak. This feature will be expanded to Krak customers in additional markets over the coming months.

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