Sopra Banking Software - a global leader in digital banking and financing software – today officially announces a new partnership with digi.me, the personal data security platform. Digi.me’s Private Sharing solution empowers individuals to own, control and securely share their personal data with third parties. This enables Sopra Banking Software’s bank clients to go one step further, offering consumers more tailored and suitable financial services and a more innovative, convenient and protected digital journey.
The seeds for the partnership were laid in June 2018, when digi.me won the first edition of the Sopra Banking Open Banking Challenge (OBC). The goal of the 36-hour challenge was to pitch innovative service demonstrators based on the Digital eXperience Platform (DxP).
Banking services in today’s marketplace face constant challenges, and banks must stay ahead of the curve if they are to adapt to customer and market needs and remain competitive.
Sopra Banking Software has therefore created the DxP, which enables its clients to rely on traditional banking services such as account and credit card management, as well as other services in the ecosystem, while tailoring them to their specific and long-term needs.
As the customer relationship gradually moves towards an increasingly tailored, pro-active and hyper-personalised service, designed to improve customer satisfaction and retention, it becomes increasingly necessary to offer solutions that protect the use of personal data.
“Customers can be offered truly relevant services such as a customised home insurance quote or mortgage plan based on more accurate and up-to-date personal data. By having Private Sharing access to such data, which upholds the individual’s privacy, banks can improve their customer acquisition ratio due to better understanding of each individual client’s needs,” declares Bruno Cambounet, Product Marketing Director ofSopra Banking Software.
Digi.me’s private sharing solution provides a way for banks to access customer data that is already completely GDPR-compliant, as all interactions are based on user consent. Banks can build direct and meaningful relationships with customers who are ready and willing to share their personal data in exchange for personalised services or offers.
With digi.me, banks can access 100% accurate, granular and real-time customer data, without the compliance risk of storing it on their own servers. All personal data is analysed on the customer’s own device and only with a customer’s explicit consent.
As retail banking embraces an ever more data-driven approach, service providers with strong and trusted brands benefit from combining this with cutting edge privacy-conscious solutions. This customer empowerment is an essential condition for the acceptability of innovations and underpins the fundamental values - trust - of the bank offering.
“We’re excited to partner with Sopra Banking Software to bring digi.me’s private sharing and consent services to the retail banking sector”, says Rupert Melsom, VP Business Development of Digi.me. “We will support Sopra Banking Software with leading privacy and consumer trust services, and together we look forward to offering industry leaders new, competitive advantages in the coming months.”