“Removing Roadblocks: The New Road of Fintech”published today by MagnaCarta in partnership with Klarna identifies four key elements critical to the future development of fintech - Relevance, Openness, Automation and Data.
Michael Rouse, Chief Commercial Officer at Klarna, said: “At Klarna, we have a maniacal focus on what we are actually solving for customers and driving the optimal experience. This is not about falling in love with the product we are building but the solution we offer. The four elements defined as key for the future development of fintech in this report are highly relevant to this, as they are all critical to building customer oriented solutions. In the right mix, all of these elements can enable solutions which will empower customers in managing their daily financial life, so they can spend more time on what they love. A lot of time has been spent on making the technology work, as an industry let's start focusing more on how it works for consumers as that is where the real impact and value lies.”
Fintech Disruptors 2019 surveyed 5,000 industry professionals across Europe, the Middle East and Africa. The report also provides strong evidence of a seismic shift in industry focus, away from new payments technologies and towards open banking and the application of artificial intelligence (AI) in fintech.
Simon Hardie, Partner at MagnaCarta Communications, which runs the study, said: “Fintech is maturing as a sector. This year’s study shows a change from early-stage growth issues such as creating new and alternative payments methods towards more complex challenges such as the regulatory environment, how to apply AI and automation for customer benefit, and how best to manage increasing volumes of customer data.”
Findings from the report include:
The full report can be found here