ikigai Closes Successful CrowdCube Campaign, Raising £1.9 Million for Its Premium Digital Banking and Wealth Management App

  • Banking
  • 01.06.2021 04:27 pm

ikigai, the new premium fintech bringing self-care to personal finance, closes its successful Crowdcube campaign raising £1,905,993 overfunding by 158%.

Funds raised will see ikigai continue to invest in its team and accelerate its product roadmap, which aims to integrate exceptional banking design, best-in-class financial technologies, and high-touch relationship management. ikigai will also continue to iterate their product, introducing new features that will redefine the way young and affluent users bank, empowering them to spend, save, and invest in line with their personal and financial goals.  

The total amount raised equates to 14.82% equity at a pre-money valuation of £10.95 million, and the company previously raised £2.2 million from private and angel investors in a pre-seed round completed in 2020. 

Maurizio Kaiser, co-founder of ikigai, says: 

“The success of the Crowdcube campaign has demonstrated an appetite to align premium financial services with the digital world, especially when it comes to combining everyday banking with Wealth management. The one-size-fits-all does not resonate for the growing number of young people who are seeking a financial partner where they feel valued and heard. This demographic is demanding a certain level of experience from its bank; one that educates on the purpose of wealth management in a safe, technologically secure, and practical manner - without compromising on the high tech and high touch personalised service.”

Edgar de Picciotto, co-founder of ikigai, concludes:

“This round of funding is encouraging as it validates the need for a fintech like us to provide a holistic view of money combined with purpose. We are ruthlessly client-centric and designed ikigai with an experience-first mindset to complement our clients’ lifestyles, as well as their complex financial needs. 

We listen to our clients and want them to experience the true meaning of financial wellbeing, especially as they enter their prime earning years. ikigai is here to ensure it helps each client become money-savvy using a transparent, goals-based and values-driven banking experience - where experience is core to instilling confidence when working towards personal ambitions and financial freedom. We want them to be able to invest well, save well and spend well.”

During the Crowdcube campaign and under its Wealth product, ikigai also launched its Stocks & Shares ISAs in time for the new tax year. This allows customers to invest up to £20,000 tax-free using its premium digital experience combined with a relationship manager offering a high-touch, human connection that digital banks and fintechs today don’t offer. Once onboarded, the app has a simple, clean design that easily separates money into accounts for spending, saving and investing through the Everyday, Nest, and Wealth product features. When investing, capital is at risk and the value of the investment can fluctuate. 


Related News